Ethics Statement
Since its inception, thefunnelwithle.com has been driven by a strict code of conduct that guarantees our editorial independence and upholds the integrity of our journalism. Our entire editorial team is bound by these guidelines, which often exceed industry standards.
Trust from our audience is the cornerstone of thefunnelwithle.com's mission. In an era where information is disseminated across numerous platforms, it's crucial to uphold ethical standards that allow our readers to trust the source and the content.
As a part of our commitment to transparency and integrity, we maintain the following guidelines:
Editorial Independence
The independence that grants us the freedom to publish stories without fear is our most valuable asset. Every member of our editorial team follows a strict code of conduct. We also enforce a clear divide between thefunnelwithle.com’s editorial team and our advertising teams.
Here are the core guidelines that our team abides by:
- We decline all forms of value from companies or PR firms that we cover.
- We reject any preconditions for coverage that require us to present certain viewpoints.
- We don't permit subjects of our reporting to preview or approve interview questions or review our stories before publication.
- We prohibit reporters from covering individuals or companies where they have a personal conflict.
- We refuse to make paid endorsements of any kind.
- We abstain from personal investment in companies we cover.
- Our editorial team never produces paid content.
Our policy against receiving anything of value from companies we cover extends to gifts, meals, discounted services, or paid trips and junkets. thefunnelwithle.com and its team pay for all travel expenses to all events, including transportation, food, and hotels.
Professional Conduct
In addition to standards that safeguard our independence, thefunnelwithle.com reporters are expected to adhere to industry-standard ethical guidelines for reporting. Our editorial team is committed to truth, protecting sources, minimizing harm, and striving for accuracy and honesty in everything we publish.
Advertising
thefunnelwithle.com has a dedicated advertising team that is responsible for selling advertising space on our site. Any feature sponsored by a particular company or advertiser that is independently developed by our creative and sales teams is clearly marked as "Advertiser Content." Advertisements do not necessarily reflect the views of thefunnelwithle.com or our editorial teams.
Our editorial teams never directly accept money or other considerations from individuals or entities as a condition or incentive to write a review or story, whether favorable or unfavorable. Some of our editorial content is made possible through the support of sponsors. This content is clearly labeled as being "Presented" by the applicable sponsor. Our sponsors may select which content they wish to support, but we do not allow our Sales or Creative teams, or our sponsors to control or interfere with the editorial integrity of our editorial teams and the content they create.
Some of our content may contain marketing links, which means we will receive a commission for purchases made via those links. In our editorial content, these affiliate links appear automatically, and our editorial teams are not influenced by our affiliate partnerships.
Distributed Platforms
thefunnelwithle.com is a multi-channel platform that is distributed across numerous channels, including our website, Facebook, Twitter, Instagram, and others. Our editorial standards are upheld across all our platforms.
Occasionally, sponsored editorial content and paid branded content are distributed through our platforms. They are clearly marked as "Presented by" (for editorial sponsorships) or "Paid Content" (for branded content) in the post and further labeled using platform-specific tools.
Corrections and Updates
Despite our best efforts to ensure accuracy in our reporting, errors can occur. If we discover inaccuracies in a story, our editors will promptly issue a correction that removes the inaccurate information and adds a notice of correction explaining the error.
Sometimes, we receive additional information about a story we have published that either enhances the narrative or provides clarity. In these cases, we may add or change elements of the original story. These updates will be clearly noted at the bottom of the story, indicating the time of the change and a note describing what was changed.
We may also remove content if we believe it infringes on third-party intellectual property rights, violates any third-party rights, or breaches any applicable law or regulation. These decisions are made with the guidance of thefunnelwithle.com’s legal team.
Reviews
Guiding our audience on how to spend their time and money effectively is crucial to us. Our reviews always contain the honest, independent assessments of our editorial team.
Companies may loan products (like tents and camping gear) to our editors for a limited time so we can evaluate them and decide whether to review them. We might keep a review unit for an extended period to fully assess it over time. We may also agree to an "embargo" with a company or PR firm that allows us to evaluate their product before its release.
Personal Investing
We do not invest in companies we cover, and employees are prohibited from trading or buying stock in companies we cover. thefunnelwithle.com’s retirement savings programs may hold some of these restricted stocks, but these funds are not directly managed by employees.
Other Employment
thefunnelwithle.com employees may not be otherwise employed by or receive compensation from companies that they are likely to cover, nor are they permitted to have any advisory role (paid or unpaid) at those companies.
Giveaways
From time to time, thefunnelwithle.com conducts contests and giveaways for our audiences. We will post rules for each contest and giveaway, which will be binding to participants. While giveaways or contests may be sponsored by an advertiser or partner, they are not considered endorsements of the entities involved or their products.
Partnerships
Occasionally, thefunnelwithle.com engages with other businesses, brands, and organizations whose activities resonate with our company. These partnerships do not impact the content that our editorial teams independently publish.
Feedback
We always appreciate hearing from you if you have a concern about our ethical standards. If you see something on thefunnelwithle.com that doesn't seem right, please let us know.